Meet the Mitchells

Services Provided

Full Service Podcast Marketing

Industry

Podcast / Faith Media

Meet the Mitchells is a faith-based podcast hosted by Christian influencers, ministers, and husband and wife duo Matt and Marie-Claire Mitchell. Through honest conversations about faith, relationships, and purpose, the show exists to encourage believers, reach seekers, and point people toward Jesus.
Since launching in August 2025, Meet the Mitchells has grown into a fast-rising digital ministry, reaching hundreds of thousands of viewers across social platforms.
  • Our Role: Official podcast marketing partner and agency
  • Timeline: August 2025 to present

Project Overview

Matt and Marie-Claire had the message, calling, and on-camera presence to support a podcast rooted in faith and discipleship. What they lacked was the infrastructure and execution system needed to launch and operate the show at a high level.

To steward the message well and reach people consistently, they needed:

  • A clear content and distribution strategy

  • A repeatable system for publishing at scale

  • Brand consistency across platforms

  • A team to carry the weekly creative and operational load

The goal was not simply to post clips, but to push their message to the masses predictably, consistently, and with excellence.

The Challenge

Social Media Management + Clip Editing

  • Managed all social media platforms end to end
  • Wrote copy and optimized posts for reach and retention

  • Scheduled and published content consistently

  • Cut 6 to 8 short-form podcast clips per episode with branded hooks, captions, and end cards

  • Distributed podcast episodes across platforms

What We Did

Content Strategy

  • Created supplemental content including inspirational graphics and long-form segment/clip videos

  • Designed episode thumbnails and long-form chunk video thumbnails

  • Repurposed previously viral Christian dating clips that helped build Matt and Marie-Claire’s early TikTok audience

Our strategy was simple and intentional.

Using our Clip-to-Community framework, we selected and packaged moments from each episode designed to emotionally connect with the target audience, specifically seekers, young believers, and those curious about faith.

Every clip was selected to:

  • Highlight a message that resonates with both believers and seekers

  • Open with a strong emotional hook within the first 3 to 5 seconds

  • Reflect the boldness, joy, and authenticity of the Mitchells

  • Encourage curiosity, conversation, and sharing

Before publishing, we asked two key questions:

  • Would this inspire someone to share the good news?

  • If this was someone’s first time encountering the podcast, would they want to watch more?

This ensured every piece of content served both the mission and the algorithm.

Our Approach

The Results

Views

665.4K+

Over 665.4K views generated across all video content!

Followers Gained

2.1K+

Over 2.1K followers and subscribers gained across all platforms!

Business Impact

  • Multiple posts surpassing 100,000 views early in the show’s lifecycle

  • Organic interest from potential brand partners

  • An inbound opportunity for a possible television series

  • Consistent positive feedback and audience engagement around the clarity and consistency of the brand

What We Learned

New podcasts don’t grow by accident.

If you want long-form content or a podcast to reach new audiences, you need an intentional social strategy and a clear story you are trying to tell. AI-generated or purely automated clips are not enough. Growth requires human, story-driven decision making.

That means:

  • Selecting moments that emotionally connect

  • Optimizing clips, captions, and visuals for the audience

  • Showing up consistently

  • Maintaining a strong and recognizable visual identity

It also pays to have a creative strategist who understands both your audience and your mission, and who can build a system that supports long-term growth instead of short-term spikes.

This is exactly what we implemented for Meet the Mitchells, and it’s the same framework we bring to every podcast we partner with.

Could You Be Next?

If you’re a podcaster or creator looking to grow your audience, reduce creative burnout, and build real momentum around your message, we’d love to help you do the same.

Let’s build something meaningful together.

Book A Free Discovery Call Today!